What you write and how you communicate through email marketing DOES make a difference to the success of your campaign and this workshop will give you the tools and strategies to make sure that your email marketing works for you.

This course is made for you

As always, we focus on the practical. You will come away from this workshop with an action plan that you can implement immediately to bring more clients and build stronger relationships with your clients and prospects. At it’s best, email marketing is a powerhouse marketing tool. For small businesses email marketing is a mandatory part of your marketing repertoire because it keeps you at the front of your customers mind just at the point they are ready to buy.

Smart businesses use email marketing. Why? Because it generates real business results. Here is an example from one of our previous attendees…

“I just wanted to say that I found the session very useful and relevant – I have been on lots of training sessions in the past that have been a waste of time (i.e. you could just save time and read through the notes instead!). There was a real focus on practical outcomes plus I got some great ideas from other attendees…We sent out the January email last Thursday to about 60 people and have had 3 tables (total 7 people) use the voucher. We have not had any response to previous emails so this is a great improvement for us! ” Sandy Reskaurat, Chang Thai Restaurant

What you’ll learn in the morning:

• How to get into your customers / clients inbox
• How to build your email list
• What to write and types of content
• How to improve your campaigns month on month
• When to send your fabulous emails
• How to get real business results from your email marketing
• How to analyse the results

What you’ll learn in the afternoon

The afternoon session is designed to help you create your first email newsletter. You will have time to work through your own ideas and we will look at Mail Chimp, which is a free to use for the first 1000 subscribers and helps you get over the “how do I make my newsletter look good” hurdle.

Email marketing is a great tool in your marketing repertoire and if it’s not generating results for you, come along on this workshop and find out how it CAN!

Why you should come to this workshop

• In the current economy you need to be marketing to your clients regularly
• Email marketing is low cost AND effective
• Email marketing is a powerhouse marketing tool
• Email marketing drives traffic to your website
• Email marketing builds customer loyalty
• You will learn how to get email marketing right for your business
• There is no other marketing tool that will give you better results for your money

Where, When and How much

Where: British Library, 96 Euston Road, London

When: November 23, 2011

Time: 10:00 – 4:00

Cost: £95

SEO is a process

Many of the SEO consultants out there would have you believe that SEO is a black art and that you need to spend hundreds if not thousands of pounds a month to rank for your keywords… They will wow you with their ability to get you to rank highly for key search terms, but in reality will be following a series of activities that you can do yourself.  You may decided that you want to outsource some of these things, but this workshop will save you money and help you decide what if anything you want to get others to do.

“After taking Julie’s SEO workshop, not only was I lot clearer on SEO but after implementing her tips and suggestions, I now rank in the top 3 for my most relevant keywords!” Jane Robson, Fine Cotton Company

Previous workshop attendees are now listed for some highly competitive keywords after attending this workshop, so if you would like that you to you, keep reading to find out more.

This SEO workshop is an introductory course to help you understand what you can and can’t do yourself, where you should be focusing your attention to get the best results for your business, and how to get your website noticed by the only search engine that matters.

What you will learn:

1. What is Google looking for
2. How can you optimise your own pages
3. How to choose paying keywords
4. How to sort the truth from fiction
5. How to drive traffic to your website
6. How to get Google’s attention
7. Tools that you can start using today
8. Measuring your results

Why you should come to this workshop

• If your website is not on the first page of Google you have very little chance of being found
• SEO is the cheapest way to market your business
• SEO is within your ability
• You can start getting results straight away
• You will know what to write for your website
• You will get a taste of how to use social media to your advantage
• We’ll share with you how we rank number 1 on google.co.uk for the term “women entrepreneurs” beating out all our competition including much more established sites

Where, when and how much

When: November 16, 2011 from 10:00 – 16:00

Where: The Boardroom at the Betjemen Arms in St. Pancras Station

How much: £95.00